I love reading Seth's blog. His logo is apt. Reading his blog is like getting into his head.
Today Seth is talking about the need for repetition. From my standpoint as an investment banker, I have seen this over and over again. People don't digest information in one gulp.
Here's the problem: you've got ten minutes to explain your deal to a venture capitalist. Before you can explain what makes you great, you have to explain what you do. You make a gadget that ... The problem is, if your audience doesn't get what you do, when you explain what makes you special, as in our our technology prevents..., it won't make any sense.
You have to find a polite and effective way to restate what you do in clear enough terms that your audience can understand. Then, and only then, can you begin to tell them what makes you special!
Seth hit the nail on the head!
Seth is absolutely brilliant. Respectfully, he is a "master of the obvious". I don't mean this in a condescending manner at all. Quite the opposite, Seth cuts through the noise and identifies the really important variables that one should focus on. I frequently find myself after reading one of his posts, "I know that. That is intuitive. That is common sense." BUT, not many people can step back and identify these instances like Seth can.
Posted by: Bconnery | February 27, 2006 10:52 PM | Permalink to Comment