Seth Godin loves to talk about small and great things that fix stupid problems--problems that result from nothing more than tradition and not enough people asking something like "does it have to be that way?"
Today, he posts about a new lens cap that is transparent instead of black and says "Take Off The Lens Cap."
I'd be more excited about this product if I thought I would be any more likely to remember to take the cap off. Instead of taking black images, now I'll just have the words "Take Off the Lens Cap" written on every photo I take!
In any case, my cap's off to the entrepreneur!
Its pretty good idea to have a transperant lense cap but there is a catch! When the lense is exposed to the direct sunlight it could possibly burn the circuits inside and loaded-film(if film SLR). Thats why camera makers generally advice people not to expose their lense to direct sunlight(in a way the sun, lense and its focal point are inline). And thats the reason why lense caps are in full-black-opaque.
Posted by: karups | March 21, 2006 3:18 AM | Permalink to Comment