As regular readers of my blog know, I am a big fan of YouTube. (I don't care much for 99.9% of the videos but I am so convinced that the technology is cool; I expect great things.)Today, YouTube announced a big deal with NBC. This is rich with irony because NBC had previously been pushing YouTube to purge its site of videos that violated its copyrights. The core of the agreement is summarized below:
Under the terms of the agreement, NBC will create an official NBC Channel on YouTube to house its Fall Preview area with exclusive clips to promote NBC's "The Office." In addition, over the next year, NBC will upload several video presentations and longform promos per week to the NBC Channel on YouTube from primetime and late-night programs like "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno." YouTube will also promote NBC's videos throughout the site.
A story in today's Wall Street Journal (subscription required) contains a great history of this deal.Read past the break to see one of the most popular videos from YouTube.
Comment Preview