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To people just entering this universe, I am certain that the transparency of this pricing plan will be a god-send... I remember when my first venture ( I co-founded a small software company back when it wasn't cool ) started looking for a buyer there was a lot of apprehension. Luckily, our principle was a good balance of savvy and pluck.
Of course, for those entrepreneurs who fancy themselves as mavericks, transparency won't really be a selly point... as the abstruse nature of a deal left room in their mind to think that they'd pulled one over on the pro.
Thankfully, mavericks are often surrounded by calmer minds... so I think the transparency will still be a plus.
My only question is this: as there's really no vibrant marketplace for firms such as yours to hawk your wares, do you think that this differentiator will really be key in the discovery phase? I suspect that it will, most likely, be a deciding factor during negotiating... when parties that were chosen for other, more visible qualities (mostly connections) must square-off for business.
Anyway... just a thought or two.
Good on Thorpe Capital for being progressive!
Posted by: Silus Grok | June 2, 2006 7:32 AM | Permalink to Comment