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Aug29
Ninth Way to Get Money to Chase You: Good PR
The ninth way to get money to chase you is to have good public relations.  Good PR is no accident; it takes strategy, skill and constant attention.

To put this in context, remember that what others say about you is ten times more important than what you say about yourself.  This applies to sales, of course, but it can be even more important in the context of fund raising. 

PR.jpgToday's venture funds struggle to identify great deals.  Most VCs worry, even if they don't admit it, that they won't see the best deals.  Many are now more proactive than they've been since 2000, calling on promising young companies to offer funding.  Have Having good PR is a key to generating the buzz that will lead a VC to call you.

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Devin, I couldn't agree more. Press gets attention, it's powerful when raising money, and it offers amazing validation. Plus, it's far more powerful and believeable than advertising. We should do a joint post on it where we go more in depth!

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