
To put this in context, remember that what others say about you is ten times more important than what you say about yourself. This applies to sales, of course, but it can be even more important in the context of fund raising.
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Here are some current headlines from some of our business publications:
ProductivityGoal | CallCenterScript |
AdHurl | TheBizofKnowledge |
LandingTheDeal | CustomersAreAlways |
HealthCareVox | BrainBasedBusiness |
TheInsurancePolicy | MarketingBlurb |
Devin, I couldn't agree more. Press gets attention, it's powerful when raising money, and it offers amazing validation. Plus, it's far more powerful and believeable than advertising. We should do a joint post on it where we go more in depth!
Posted by: Russell Page | September 7, 2006 4:36 PM | Permalink to Comment