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Sep20
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 While I was trying to say that a Masters Degree in Finance is a great degree, especially, coming from the University of Utah. My message was twisted a bit to suggest that a Masters in Finance is a second rate degree, compared to an MBA. What I'd really hoped to suggest was that a student with a Masters in Finance has the option to later add an MBA, say from Cornell, if she chooses.  Oh well. They spelled my name right.Go Utes! |
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Here's the thing. Sometimes the way the journalist asks the question makes what you said right on the money with how they write it.
Even though Jason Calacanis (Weblogsinc) does his interviews only by email now, and I have seen him say a journalist took him out of context, if you look at the question the journalist asked, they were right on the money.
the answer is only part of the conversation. They include their question as part of the answer as well.
example: q- wouldn't you say a masters of finance is second rate to an MBA?
a- A student always has the option to add an MBA at a later date.
Because the journalist wasn't refuted, the assumption is made that you agree even if you don't. It's the mistake calacanis made.
Media Relations and press interviews are an art. One of the best examples of learning how journalists ask tricky questions is to read the daily press conferences from the Whitehouse. The White House Press Corp. are masters of disguise when it comes to questioning.
Posted by: Russell Page | September 21, 2006 4:24 PM | Permalink to Comment