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Jan29
Risky Risqué New Ad Campaign

An article in the New York Times about a new ad campaign quite literally caught my attention today.

The ad, below, which is part of the rebranding effort of the Susan G. Komen Breast Cancer Foundation.  The Foundation is changing its name to Susan G. Komen for the Cure.

Frankly, I don't doubt that this ad campaign will successfully attract attention, especially among "my" half of the population.  As entrepreneurs think about leveraging their marketing dollars, the temptation to build a campaign around a tease is real.  GoDaddy.com would suggest that it works, but I wonder if it works when it offends and how often people, especially women, are offended by these campaigns. 

I don't have strong views.  What do you think?  Should I?

komen-breasts

I've always wondered where the name for the organization came from since I ran in a Race for the Cure event about ten years ago.  The New York Times article included this quote:

Susan G. Komen, who died of breast cancer at age 36, is the sister of Nancy G. Brinker, the founder of the organization. Her name being at the heart of the foundation’s name helped to create perceptions of it as "a personal and human organization," says Tricia Davidson, managing partner at Duffy.


3 Comments/Trackbacks




My take is that it's not offensive at all since it's a charity for womens issues. I would guess that it might have a different feel if it was selling something for profit.

There are some billboards on I-80 for a plastic surgeon which look very similar.

» Know More Media Review: AlwaysOn, New Media Mainstreaming, and Strong Words from Know More Media
This week WebMetricsGuru author Marshal Sponder is covering AlwaysOn Media from New York. He started the  conference off with a reflection on what it felt like to be surrounded by so many powerful people; downplaying his own growing citizen media... [Read More]

» Campain for the cure of breast cancer from BizzBites.com
Post about a campaign for the Susan G. Komen Foundation. [Read More]

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