Middle Market Deals and how to buy, sell and raise capital from $5 to $500 million

An article in the New York Times about a new ad campaign quite literally caught my attention today.

The ad, below, which is part of the rebranding effort of the Susan G. Komen Breast Cancer Foundation.  The Foundation is changing its name to Susan G. Komen for the Cure.

Frankly, I don't doubt that this ad campaign will successfully attract attention, especially among "my" half of the population.  As entrepreneurs think about leveraging their marketing dollars, the temptation to build a campaign around a tease is real.  GoDaddy.com would suggest that it works, but I wonder if it works when it offends and how often people, especially women, are offended by these campaigns. 

I don't have strong views.  What do you think?  Should I?

I've always wondered where the name for the organization came from since I ran in a Race for the Cure event about ten years ago.  The New York Times article included this quote:

Susan G. Komen, who died of breast cancer at age 36, is the sister of Nancy G. Brinker, the founder of the organization. Her name being at the heart of the foundation’s name helped to create perceptions of it as "a personal and human organization," says Tricia Davidson, managing partner at Duffy.