« Do you dodge the valuation question? | Main | My Hierarchy of Communication »

Jun 7
Patterns From Failed Inventors

In the last few weeks, entirely by coincidence, I've had a few meetings with inventors hoping to commercialize their inventions. 

As a generaly rule, I can be of little help to someone at this stage.  Frankly, very few professionals can be of service to an inventor at this stage.

Let me try and article a few patterns of failure that I see with inventors who've failed to commercialize their inventions

albert-einstein.jpgFirst, let me say that as far as I can tell, none of the inventors I've met with have bad inventions.  Some would be genuinely world changing, multi-billion dollar ideas if properly commercialized.

So, the problems: 

1)   Partners:  unsuccessful commercialization is typically presented by a inventor with either no partner or the wrong partners.  Commericalizing an invention can be incredibly difficult and finding a trusted partner is, I believe, the first big hurdle.  It is extraordinarily rare that a technologist can bring a commercial product to market without help from the right people.  Outside advisors are no substitute for a partner.

2)  Execution:  inventors, in my experience, tend to be focused on product design.  Sometimes this enthusiasm for engineering transcends into business planning.  When an inventor can't leave the lab to stop development and start selling, this lack of execution leads to failure.  Some of the inventors I've spoken to recently claim to have had their core invention "done" years ago and yet they have no product revenue today.   Successful entrepreneurs execute.

3)  Reality:  inventors who haven't been able to commercialize their technologies seem to share a lack in a clear connection to reality.  This may come from using family members as the "management team"--will your spouse really tell you the truth about your invention, the market, your business plan?  Results of this lack of reality may include a fixation on past achievements with little connection to the current situation or a gross overvaluation of a "business" that amounts to an unproven, unpatented invention with no sales. 

4)  Listening:  the final element in the pattern of failure that I've seen lately is an inability to listen.  One such entrepreneur got me on the phone for an hour, giving me his entire pitch.  When I invited him into the office, he repeated the same pitch face to face--with visual aids.  I finally had to get abrupt just to get a word in after an hour.  While I suspect this is a product of genuinely being the smartest person in the room throughout their lives, inventors seem to ignore advice that doesn't fit their world view--a world view that is often formed in a laboratory with bad lighting.

I apologize to every inventor that I offend with this post.  I write it in hopes that some inventors who want to become entrepreneurs will learn from the mistakes of their colleagues and therefore will be able to make the leap from inventor to entrepreneur. 

None of the inventors that come to mind as I write this post is dumb by any measure.  They are all smarter than I.  Some may yet be successful, but I believe that they will only be successful when they break the pattern I've described above.

What's your take?  Have I got it all wrong? 


4 Comments/Trackbacks




Devin, you've got it right. Just look around, there are plenty of dumb products that make a ton of money. The difference is execution, not the product, as you have pointed out.

I'm forwarding this to some inventors I know.

» Inventors Are Problem Solvers With a Problem from ModernMagellans
Inventors are some of my favorite customers. I love their creativity and their enthusiasm for what they have. They are problems solvers. They have usually solved some sort of problem - it may not be a big one but it... [Read More]

Very good post, I agree 100% Especially the not listening part. I find this annoying and ammusing at the same time.

When we need a tooth pulled we go to a dentist. When we need a case defending, we go to a lawyer. In other words, throughout our lives, we need to rely on experts to help us. Inventors should stick to what they are good at and rely on experts for the rest.

Unfortunately, as you have already identified, they tend to believe that they know everything and are unwilling to listen to expert advise.

Another problem that I have encountered with inventors that you didn't mention is that in many cases, they want to retain 100% of the equity in the project or as close to 100% as possible yet they expect others to invest in it?? Go figure.

They continuously overestimate the real value of what they have and completely underestimate just how much investment will be needed to commercialise it well.

I have encountered several inventors begging for funding because they are already broke. The sad thing is that in many cases, these guys have already put upwards of 1 million dollars of their own money, mortgaged the house and the family to the hilt to get the product done and then they can't understand why nobody wants to lend them more.

in most cases, these wonderful inventions may never see the light of day in a main stream way :( very sad.

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Do you dodge the valuation question? | Main | My Hierarchy of Communication »

advertisement

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

blogroll


My site was nominated for Best Business Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

Know More Media - Finance / Banking / Insurance

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



MidMarketMaven is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb