Seth Godin posts today about what he calls a marketing concept. The key lesson, I believe is apt for all entrepreneurs.
Harry Acker, a billionaire entrepreneur who owns Sleepy's, a 400 store chain of mattress stores has a simple policy, according to Seth:
If there's anything in the store, anything important, that's broken and not fixed within 72 hours (including policies, prices, inventory, whatever), his job is to pick up the phone and dial 300.
And Harry Acker, the owner, the billionaire, answers. "This is Harry." And you tell him and he fixes it.
That kind of responsibility is the hallmark of entrepreneurship. Most entrepreneurs fail to scale that kind of commitment to a business's success. It is inpsiring to consider that it can be done!
